![]() Interview Date: November 17, 2011 |
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1. |
![]() [Hamilton] TruConnect Mobile launched in September 2011 as a new way to think about mobile Internet, with unbundled 3G service for just $4.99 per month plus 3.9 cents per megabyte. Users get a true pay as you go rate. Our target customer is any casual laptop, iPad or Kindle Fire user who occasionally wants wireless access when away from their trusted WiFi networks.lkj |
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2. | ![]() [Hamilton] As wireless consumers ourselves, we are all too familiar with the frustrations of data plans that simply do not fit our lifestyles. We wondered about a very simple, honest and super convenient way to stay connected to the Internet and started with a basic question: What if you could purchase mobile broadband connectivity as you used it, rather than by the bucket or bundle? It’s hard for many people to find the right size “bucket” and thus they inevitably pay more than they should. We really feel that carrier data plans, as they exist today, do not account for the casual data user who maybe uses a few hundred megabytes per month. Our pricing model keeps the user in control, paying for only the data they use, for only as long as they want the service. |
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3. |
![]() [Hamilton] We have an aggressive public relations and social media campaign in place, which is complemented by our direct to consumer advertising and ecommerce campaign. We are in advanced discussions with several brick and mortar retailers and should see additional distribution in Q1 2012. |
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4. |
![]() [Hamilton] Not at this time. TruConnect Mobile is really targeted at the casual mobile Internet user. |
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5. |
![]() [Hamilton] While it’s true that a previous generation of MVNO’s struggled to find a profitable model, there are successful MVNO’s today that are growing and prospering. The key to a successful MVNO strategy is control of costs, especially marketing spending and device subsidies. TruConnect sells unlocked, no contract devices, which also means no subsidy. This is a benefit to the consumer and helps to sustain the TruConnect business model. TruConnect is part owned by Telscape Communications, Inc., a 12 year old, well-established CLEC and wireless MVNO which also provides stability and continuity. |
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6. | ![]() [Hamilton] Not at this time. |
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7. |
![]() [Hamilton] Not at this time. |
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8. |
![]() [Hamilton] For sure. We’re waiting for Sprint’s build out to be more comprehensive to give the best service and value to our customers. |
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9. |
![]() [Hamilton] We sell both new and remanufactured devices. The remanufactured devices carry a one year warranty, all new components, and are re-manufactured to original factory specs. |
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10. |
![]() [Hamilton] We have a roadmap of additional products and services that we will introduce that meet our TruConnect standard of mobile, simple, honest. |
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11. |
![]() [Hamilton] We are looking into expanding our distribution and should have some announcements in place soon, but for now distribution is online only. |
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12. |
![]() [Hamilton] Prospective customers should know that TruConnect is an exciting new company with a great service that is backed by Telscape, a 12-year-old CLEC based in Los Angeles. |
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